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Personicx Geo |
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Personicx Geo
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Built using the same behavioural data core as Personicx Household, but providing a solution at postcode rather than household level, Personicx Geo is still an incredibly powerful segmentation system, but is ideal for companies who do not need to operate at quite such a highly targeted level. Personicx Geo classifies postcodes into 60 unique groups. When compared to its nearest competitor, Personicx Geo provided a staggering performance increase of up to 229%.
Personicx Geo is ideal for catchment analysis, above-the-line planning (media planning in physical geographies), linking to market research data plus customer profiling and insight. It is optimised to perform well in all consumer markets, across all customer types.
To download the interactive Personicx GEO fan, click here
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| Brochure Download |
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