|
|
|
Personicx Financial |
 |
Personicx Financial
| |
As the financial services industry becomes increasingly complex and crowded, the importance of understanding your customers, the kind of products they own, and those they are likely to be interested in has never been greater. For this reason, Acxiom has launched Personicx Financial Services, the UK’s most accurate in-depth segmentation tool ever developed specifically for the UK financial services industry. Personicx Financial Services has been built using real data from Infobase Lifestyle Universe and from MORI Financial Services Data, making it possible to look beyond income and asset producing wealth at how your customers are actually behaving in the financial services marketplace. Personicx Financial is made up of 150 distinct groups, which are brought together to form 50 clusters, resulting in the ultimate in-depth understanding of financial service segments.
For any organisation in the financial services industry, Personicx Financial Services is ideal for retention analysis, customer insight, database segmentation, above-and below-the-line planning plus for list generation for large campaigns.
To view the Personicx Financial Interactive Fan, click here
|
|
|
|
|
|
|
|
|
| Brochure Download |
|
|
|
|
|
