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WebPools
The need to constantly acquire highly quality, relevant sales leads is always top of the list when it comes to the requirements of any organisation with a large field sales force. Whether you’re an automotive company needing leads to supply to your car dealers or a financial services organisation with Independent Financial Advisers looking for new prospects, WebPools from Acxiom can provide you with a unique data resource that could be just what you’re looking for.
Your bespoke WebPool would be created to meet your own specific needs. Firstly, we profile and analyse your customer database to identify key customer characteristics. This profile is then used to create your own, unique prospect WebPool using data from InfoBase Lifestyle Universe (the UK’s biggest targetable consumer database) selecting those individuals who have the same characteristics as your customers. As we are using a nation-wide database we can provide a constant source of qualified leads in volume at a local level.
As WebPools is a secure online service, your sales staff can then simply download their own sales leads from the Internet, at any time of the day or night, and contact them by direct mail or telephone.
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