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Lifestyle Advance |
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Lifestyle Advance
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For large mailers who are always on the look out for new sources of quality consumer data in sufficient volumes for campaign roll out, Acxiom has created a unique new, highly-responsive resource of lifestyle data in conjunction with consumer credit company Equifax – Lifestyle Advance.
By integrating data from Acxiom’s extensive consumer data resource with Equifax’s knowledge of how and when people move, the two companies are bringing 4 million previous survey respondents into the list rental and data enhancement arena. Lifestyle Advance not only provides a new and up-to-date delivery point for each individual, it also employs sophisticated research and analysis to validate the accuracy of the 300+ demographic and lifestyle variables that lie behind it.
Using a ‘traffic light’ system we will work with you to ensure that the variables you select are based on reliable demographic and lifestyle attributes. Red means the attribute no longer is reliable at the new address, amber means it is fine to use for list selection and tagging, but some caution is needed (home ownership, for example) and green means the data is as relevant at the new address as it was at the former address (date of birth, for example).
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