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Interactive Individuals


Interactive Individuals

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If it’s active internet users you’re after, Interactive Individuals is the database for you. Built through a wide-ranging data collection programme including online product registration, web-based surveys and via data capture from partner websites, Interactive Individuals provides a prospect pool of 5.5 million verified Internet users whom you can target through direct mail. Typically difficult to reach via traditional lifestyle surveys, this upmarket, male-biased group of technology users is also younger than your average lifestyle survey responder.

When selecting prospects from the Interactive Individuals database, you already know that you are reaching a defined target audience of internet users, but you can enhance your targeting with a wide range of core variables including financial indicators, gender, marital status, age band, occupation, presence and age of children, media consumption, car ownership and lifestyle.

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Acxiom In the News
Acxiom have recently joined forces with, amongst others, the DMA, the British Standard Institute, and Royal Mail to elevate the Green debate in the Direct Marketing Industry with plans to create an environmental standard ...
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