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If you need to target large volumes of prospects or, conversely, you are looking to find sufficient volume of prospects at a local level, InfoBase Lifestyle Universe could be just what you need. With many mailers concerned about shrinking mailing volumes as a result of Electoral Register opt-outs, InfoBase Lifestyle Universe gives you access to over 38 million mailable records – that’s 12 million more records than on the edited Electoral Register.
We have combined the most accurate lifestyle databases offering the widest coverage of the UK population with data such as the Electoral Register, Council Tax bandings, Census, CCJ’s, Directors & Active Investor data and population density. This, coupled with powerful models brings to the market the UK’s most accurate and robust consumer database.
As a result, it is the ideal database for data enhancement, market planning and modeling, plus it will provide you with the largest potential for list selection with the UK’s biggest targetable consumer universe.
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