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A critical element of customer communication for any company involved in the travel and leisure trade is the Customer Satisfaction Survey. It provides invaluable information on how customers have rated different aspects of their holiday and/or flight, from the comfort of accommodation down to the quality and knowledge of travel representatives. Only by understanding how well you perform can you ensure that you are giving customers the product they want, with the appropriate level of service, so you can rectify any problems, and develop new products and services. In addition, the enhanced customer insight they provide makes it possible to maximise the impact and relevance of communications and also to target promotional activity according to customers’ future purchasing intentions.
At Acxiom we have many years experience of managing Customer Satisfaction Survey programmes for a wide range of travel and leisure company’s, using our extensive experience in this field to maximise the volume and quality of response, while they get on with what they know best – providing their customers with the best in travel and leisure. We can manage the whole programme for you, from survey design through to programme implementation, questionnaire distribution and analysis of results.
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