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Truly knowing your customers is the critical first step in fostering enduring relationships. That said, recognising those customers isn't possible without a single, accurate view of each of them. With over 35 years experience in this field, Acxiom has forged relationships with its clients to ensure that, in turn, they are in a much better position to understand their end consumers. In short, we are the trusted partner for customer and information management solutions, and AbiliTec® is at the foundation of those solutions.
As the industry leader in Customer Data Integration (CDI), and using a knowledge-based approach, AbiliTec delivers an unprecedented advancement in accuracy, precision, speed and processing capabilities, which can provide an immediate return on your CRM and marketing investments. AbiliTec provides links that facilitate enterprise-wide, instantaneous CDI that is superior to previous, more traditional attempts at customer-record matching.
The result? The power to achieve a single, comprehensive view of your customers, delivered with unmatched speed and accuracy.
AbiliTec Recognition Manager (ARM) is an optional module that helps you instantly recognise customers at any touch point by preventing customer file fragmentation. This greatly improves your decision-making process when it's most important—during customer interactions.
AbiliTec Features and Benefits
- Enables a single, accurate view of the customer across all enterprise touch points
- Identifies previously ‘impossible’ record matches therefore saves cost (multiple communications to different records)
- Enables integration of operational and information systems to synchronise business functions around the customer
- Improves customer insight by providing links from individual customer information elements from multiple data sources for specific marketing applications
- Accommodates real-time transactional needs
- Handles large-scale database environments of hundreds of millions of customer records
- Speeds up and simplifies update and maintenance processes for data warehousing
- Available not just in the UK, but globally
For more information on Acxiom's revolutionary AbiliTec solution - contact us today
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