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Acxiom caters for all database and data-related scenarios regardless of scale, size or complexity. Our bureau services provide our clients with an opportunity to have a more straightforward, yet flexible approach to direct marketing campaigns.
Using vast experience gathered over 35 years, we process data for DM campaigns for organisations – both large and small.
Our clients come from a huge range of industry sectors and we help them to improve the revenue they generate from their customers as well as reducing wasted mailings (goneaways, deceased etc.). That also spells protection from potential brand damage.
Our main bureau service areas include;
- Data Audit (OPTICX™ reports)
- Name & Address hygiene
- CDI and deduplication
- Suppression screening
- UK, Pan-European and Global processing
- Teleappend
All of the above is complemented and underpinned by;
- AbiliTec® CDI technology
- Vast experience
- Dedicated account support
- Customer Information / Data segmentation tools and consulting
Just some of the benefits of utilising Acxiom’s bureau services are listed below;
- Improve the revenue generated from their customer and/ or prospect marketing activities.
- Improve targeting and reduce:
- Waste from wrongly targeted communications
e.g.‘goneaways’ or deceased records
- Cost of such communications
- Protect your brand perception from poorly targeted communications
- Identify data records with different names at different addresses as the same individual customers
- Add value by enhancing your customer information. AbiliTec can fill knowledge gaps and find movers – helping to make your data more powerful
For more information on out bureau services – contact us today.
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