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Managing disparate databases and data sources and delivering an accurate, manageable SCV has, in the past, been a very difficult and sometimes impossible task for marketing and database managers – no longer!
Being the industry leader in Customer Data Integration, we use our core strengths of data management and data hygiene in combination with our AbiliTec® technology.
Using a unique knowledge based approach (as opposed to traditional string matching), AbiliTec enables us to ‘link’ those disparate sources of data (often with differing representations of customer information) to ensure that a single view of each customer is now possible.
Using our huge computing power, we securely process tens of billions of records every month, yet our systems have been built to maintain flexibility. All of that means we can handle databases of all shapes and sizes.
Just some of the benefits of creating and effectively managing a single customer view are:
- Accurate single customer view
- Reduction of wasted mailings thanks to data consolidation
- Brings a truer, clearer picture of customers and their buying history (great for modelling)
- Protects brand through not contacting ‘old’ records
- Immediate ROI and improved response rates (again via consolidation)
- High volume and high speed processing
- Shortened campaign turnaround times
For more information on how our CDI processes and AbiliTec can make a real difference for your business – contact us today.
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